Blame the Mites
Tarsus Unbranded Campaign
Insight
58% of patients visiting eye care clinics find out their red, itchy, crusty eyelids are caused by an overgrowth of eyelid mites (Demodex blepharitis), not allergies or other eye conditions.
Idea
Common sources of allergies speak out, telling people to “Blame the Mites” and not them as the cause of their eyelid troubles.
Cat :60 TV
Additional spots to come.
Credits: Sean Conejos, Lauren Lenart, Kristin Zuccarini, Danielle Cameron, Mike Beamer, Ivana Gatica, Christie Swinson, Kalah Taylor, Chris Lindquist, Ashley Cage, Victoria Herbst, Katie Landkamer, Chris Wickman.