Everyday Movements
XELJANZ Branded Campaign
Insight
Hand stretches and exercises found online feel clinical, sterile, and unengaging, even though they can help patients with their mobility.
Idea
Lean into retro 80s fitness aesthetics to create a hand-focused exercise campaign, showing rheumatoid arthritis patients how to maintain mobility and get back to everyday movements with XELJANZ.
Everyday Movements :90 OLV
Fist Flexes Social
Finger Moonwalk Social
Wrist Risers Social
Everyday Movements Social Teaser
Credits: Sean Conejos, Danielle Cameron, Lauren Lenart, Zach Frasier, Jorge Bauza, Julie Smyth, Austin Heineman, Kalah Taylor, Chris Lindquist, Kelly Skrodzki, Anna Naranjo, Ethan Balinao, Spencer Issac, Adam Khatib