Live Fully with Sunny Anderson
Pfizer Unbranded Campaign
Insight
80% of ulcerative colitis (UC) patients said diet is key to managing their condition, but they’re often unsure which foods help and which ones make things worse.
Idea
Partner with Sunny Anderson, a cooking show host and UC patient, to create UC-friendly recipes and community events to help patients eat well without triggering flares and live fully.
“Live Fully” Case Film
“Live Fully” Partnership :60 OLV
“Live Fully” Post-Event Recap OLV
Results
23 million users reached on social
+128% increase in IG profile visits
+237% foot traffic goal at the Live Fully Event in NYC
The platform ran for 2 more years afterward
Credits: Sean Conejos, Charlie Dixon, Danielle Cameron, Marcus Kawakami, Katelyn Bottoms, Callie Schultz, Manuel Perez, Ally Roeschlein, Shannon Clash, Chris Colvin, Chris Lindquist, Korbi Fisher, Jeannine Aniol, Adam Russell, Ben Nirchi