philippinescouts.org Refresh
Philippine Scouts Heritage Society
Insight
At its peak, nearly 36,000 men served in the U.S. Army’s Philippine Scouts. As they pass away, they’re being forgotten, and the one website preserving their legacy was hijacked and disabled.
Idea
Recreate and modernize the website into a living memorial—a digital home for stories, photos, and records of the Philippine Scouts to preserve and honor their service.
Features
Fresh look and feel, including new graphics and colorized B&W photography (yes, that I colored in Photoshop)
Simplified menu
New content and articles that I wrote regarding Philippine Scout history
Example: Saved by an Angel: The Rescue of the 12th Quartermaster (PS) Regimental Colors
Web-based membership application
Complete, searchable U.S. Army rosters from 1945 as well as rosters from individual Philippine Scout units
About the organization
The Philippine Scouts Heritage Society is a non-profit group that honors and remembers the Philippine Scouts (P.S.), a U.S. Army organization that served from 1901-1949. The units designated P.S. consisted of Filipino enlistedmen as well as Filipino and American officers. All units were based solely in the Philippines. The Society’s mission is to preserve their legacy for future generations.
Awards
2nd Place, Tempo Awards, Chicago Association of Direct Marketing, Best Branded Website
Results
Relaunched the website on April 9, 2020, the 78th Anniversary of the Fall of the Bataan Peninsula in the Philippines during WWII.
After 9 months:
4K+ unique visitors across 61 countries
35.6K impressions
Ranked #4 in Google Searches for “Philippine Scouts” (today it is #2)