Savor the 25th Hour
Wasa Crispbreads Campaign
Insight
Self-care gets pushed aside during the holiday season, even though Daylight Saving Time gives us an extra hour.
Idea
Celebrate that bonus hour by reclaiming it for self-care and share quick, refreshing Wasa recipes to help people take a break.
Results
Finalist, Effie Awards, 2022
12.5% lift in 6-month sales
Outpaced cracker category growth by 166%.
Credits: Sean Conejos, Chad Ingram, Amy Rogers, Ryan Ruark, Christine Reyes, Anthony Estolano, Kelly Skrodzki