Live Fully with Sunny Anderson
Pfizer Ulcerative Colitis Unbranded Campaign
Insight
80% of ulcerative colitis (UC) patients said diet is key to managing their condition, but they’re often unsure which foods help and which ones make things worse.
Idea
Partner with Sunny Anderson, a cooking show host and UC patient, to create UC-friendly recipes and community events to help patients eat well without triggering flares and live fully.
Case FIlm
:60 Post-Event Recap Video
The event took place at Bella Abzug Park in Hudson Yards, Manhattan, NYC on September 12, 2023. We only expected 500 people to come, but by 3pm, the kitchen almost ran out of food. By the end, more than 1,000 visitors came by to try Sunny’s dishes. They all learned more about UC and how Sunny never let her UC stop her.
Credits: Sean Conejos, Charlie Dixon, Danielle Cameron, Marcus Kawakami, Katelyn Bottoms, Callie Schultz, Shannon Clash, Chris Colvin, Jeannine Aniol, Adam Russell, Ben Nirchi