CITI RETAIL
Drive Period 3 Signage

THE JOB

Create exterior and interior signage for the nationwide Citibank branches that features offers for the Citi ThankYou Preferred Card and Citigold accounts.

THE IDEA

LIFE IS MORE REWARDING WITH CITI
Life is filled with rewarding moments—snapshots of all the fun and excitement you've had with the ones you care about. Citi® understands you have many more memories to make—big ones, small ones, and everything in between.

From ThankYou® Points and Private Pass to a Citigold® relationship and more, you’ll find life is more rewarding with a more rewarding bank.

THE RESULTS

Increased the number of card and banking acquisitions. Because of the response as well as the large copy of these posters, they became the model for drive period posters for the next two years.

 

EXTERIOR POSTERS


Interior POSTERS

Credits: Beckie O’Connor (Senior Art Director), Sean Conejos (Copywriter)