VEE QUIVA HOTEL & CASINO
CAMPAIGN Launch

THE JOB

Deliver a brand-new campaign for the all-new Vee Quiva Hotel & Casino in Arizona.

THE IDEA

SEE YOU AT VQ
Legend speaks of a mystical place in a mountain to the west. An oasis where flames dance, water sings, and life is ever abundant. See yourself at Vee Quiva. See you at VQ.

THE RESULTS

The campaign drew thousands of people during the first few weeks of the grand opening⏤so much so that the Tribal Police had to turn people away on opening day. Plus, the casino used the “See You at VQ” tagline from 2013-2017. The direct mail piece was awarded the 2013 Silver Davey Award in the direct mail category.

:30 TV COMMERCIAL

Credits: Bob McCartney (ACD-Art), Larry Bessler (Director), Sean Conejos (Copywriter)


 

DIRECT MAIL PIECE

Vee Quiva Hotel & Casino representatives hand-delivered 100 of these pieces to dignitaries throughout the state of Arizona.

Outer Sleeve of the Direct Mail Piece

Outer Sleeve of the Direct Mail Piece

Pulling Out the Tri-Fold Piece

Pulling Out the Tri-Fold Piece

Cover of the Tri-Fold Piece

Cover of the Tri-Fold Piece

First Reveal

First Reveal

Second Reveal

Second Reveal

Back Cover

Back Cover

Credits: Jon Lozano (Art Director), Sean Conejos (Copywriter)