Philippine Scouts Heritage Society
Reunion Campaigns

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THE TASK

As the National Public Relations Officer from 2012-18 (and currently National Secretary), the Philippine Scouts Heritage Society (PSHS) asked me to write and design campaigns to advertise our annual reunions.

THE ORGANIZATION

The PSHS is a 501(c)(3) non-profit organization that celebrates and remembers the legacy of the U.S. Army’s Philippine Scouts.

THE HISTORY

The Army organized a number of units in the Philippines⏤composed of American and Filipino officers and enlistedmen⏤to defend and maintain order in the archipelago from 1901-49. These men fought courageously in WWII, and a majority involuntarily participated in the Bataan Death March. After the war, many decided to stay in the U.S. Army.


31st Reunion: WE REMEMBER THEM

The poem “We Remember Them” by Sylvan Kamens & Rabbi Jack Riemer inspired the theme of the 2015 reunion. The children of these soldiers remember them in full color. Some can pinpoint the exact day their father left home to go to war. We of the younger generation only see them in black and white⏤in photos from an era long gone. Let’s remember them as they were by coloring in those black and white images and pairing them with each unit’s motto (Written and colored by yours truly). The Facebook posts came with a little history about each photo and a CTA to register for the reunion.

 
 

34TH Reunion: CONGRESSIONAL GOLD MEDAL CEREMONY

In 2016, Congress awarded the Filipino Veterans of WWII the Congressional Gold Medal⏤the highest civilian honor that Congress can bestow. In 2018, I helped organize the Chicago and San Antonio awarding ceremonies. PSHS and the Filipino Veterans Recognition and Education Project asked me to create invitations, certificates, Facebook posts, collateral, and more. The Congressional Gold Medal ceremony in San Antonio drew about 250 people and was covered by a number of local and international media outlets. I accepted, on behalf of my grandfather, his Congressional Gold Medal for his service during WWII.