FIELDS AUTO GROUP⏤Florida
:30 TV

THE JOB

Air a TV commercial that touts the superior offers and amenities the Fields Auto Group has at their Florida dealerships⏤while delivering a light jab at their competition.

THE IDEA

WHADDAP DOG?
Gimmicks. Puns. Doggie mascots. Flashy deals they can’t deliver on.
Florida is packed with car dealers that use these tactics to get your business. At Fields, we won’t yank your chain. We bring you straightforward and honest offers paired with some of the best amenities around.

Note: One of the competitors in the area used a dog as a mascot. This spot leverages that fact.

THE RESULTS

Not only did “Whaddap Dog?” draw more customers to the Fields dealerships, other dealerships mimicked the spot by poking fun at other “mascots.”

Credits: Larry Bessler (Director), Sean Conejos (Copywriter)