Citi DOUBLE CASH CARD
Below-the-Line Launch

THE JOB

Create a direct mail package, web banner, and landing page to drive awareness of this new product and encourage the audience to sign up.

THE IDEA

MEANS WHAT IT SAYS
The Citi Double Cash Card says what it means and means what it says. So when we say you can earn double cash back, we mean it.

THE RESULTS

Resulted in the successful launch of the Citi Double Cash Card. The direct mail package remained the “champion” acquisition piece for about a year.


 

DIRECT MAIL PACKAGE

Address Side

Address Side

Billboard Side

Billboard Side

Letter

Letter

 
 

WEB BANNER

DCWeb.jpg

LANDING PAGE

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DCLP2.png
DCLP3.png