Citi DOUBLE CASH CARD
Create a direct mail package, web banner, and landing page to drive awareness of this new product and encourage the audience to sign up.
MEANS WHAT IT SAYS
The Citi Double Cash Card says what it means and means what it says. So when we say you can earn double cash back, we mean it.
Resulted in the successful launch of the Citi Double Cash Card. The direct mail package remained the “champion” acquisition piece for about a year.