Citi / AADVANTAGE CARDS:
THE NEW AMERICAN PASSPORT LAUNCH

THE JOB

Excite both existing and prospective cardmembers about the new design and campaign for the Citi / AAdvantage cards in the below-the-line space.

THE IDEA

THE NEW AMERICAN PASSPORT
There’s something exotic about the domestic — something glorious about uncovering every corner of this country. And once every corner has been found, you’ll see that beyond our two coasts is a world of even more frontiers and experiences waiting for you, the American traveler, the born pioneer.

But of course, you’ll need a passport.

THE RESULTS

The existing cardmember piece set the tone for the below-the-line campaign and inspired the acquisition landing pages as well as the other communications.


 

EXISTING CARDMEMBER CHANGE-OF-TERMS POP-UP DIRECT MAIL PIECE


ACQUISITION LANDING PAGES

Credits: Shawn Cagle (Junior Art Director), Sean Conejos (Copywriter)