Angostura “IT CHANGES EVERYTHING”
SIZZLE REEL

THE JOB

Create a sizzle reel recapping what Mizkan America / Angostura Bitters Team did in 2018 and tease the new 2019 campaign “It Changes Everything”⏤in less than two weeks.

The client’s specific ask: Make sure the greater Angostura team walks away thinking, “Wow, Mizkan has their s**t together. They are the gold standard for a distributor partner.” (Mizkan presented this video at Angostura’s Global Distributor Forum in Miami, Florida)

THE IDEA

A DASH OF CHANGE
Just a dash of this simple ingredient changes everything⏤flavors, the complexity of drinks, the moment. And this brand new bitters campaign changes everything for Angostura in the U.S.

THE RESULTS

The video had Mizkan and their other agency partners dancing even before they presented it at The Forum. Once shown, it generated greater awareness and excitement around what Mizkan is doing for the overall Angostura brand⏤and made even more people dance.

THE WORK

Video Password: Ango2019

Credits: Jon Eckman and John Nussbaum (Group Creative Directors), Kristen Coconis (Art Director), Sean Conejos (Senior Copywriter)